Super Bowl By the Numbers: 2013 Edition

football b&wThe amount of dollars that change hands during the week of the Super Bowl is unbelievable. If the Super Bowl had a motto, it might be “Go big or go home.”

Everything related to the game is over-the-top, glamorous and … you guessed it: expensive. From the tickets to the ads to the halftime show to the parties, we lose our collective minds when it comes to spending money on the Super Bowl.

So what is the going rate for some of the most popular Super Bowl-related items?

The Tickets

Sometimes, all the hype around the Super Bowl makes you forget that there’s actually a game. And if you want to go, you’re going to spend some cash—a lot of cash. As of press time, the cheapest ticket on one online vendor was going for around $1,600. And if you want to go all out, you can get a 30-person suite for $325,000!

The Ads

The average cost of a 30-second Super Bowl ad in 2013 is $4 million. Think about that. If you invest $300 a month in a good growth stock mutual fund from age 25 to 65, you’ll have enough money for one 30-second Super Bowl ad. That’s quite a bit of pressure to have a good ROI.

The Halftime Show

Last year, more people tuned in for Madonna’s halftime show (114 million) than actually watched the game itself (111 million). So how much did she make for that performance? Nothing. Zero dollars. That’s because Super Bowl halftime performers don’t get paid. But their performance is no act of charity. Madonna might not have received a cash payment, but she got 12 minutes of exposure on a world stage that costs $4 million for a 30-second ad. If you think about it, that’s $96 million of free advertising. Beyoncé will perform this year’s halftime show for “free.”

Super Bowl Snacks

It’s estimated that Americans spent more than $1 billion on food for last year’s big game, including (according to Turbo Tax) $184 million on potato chips, $40 million on pretzels and, for the health conscious, $12 million on rice cakes. If Americans can do one thing well, it’s throw a big Super Bowl party.

You might not like the Super Bowl. You might not even watch the game. But you can’t deny the financial impact. The amount of dollars that change hands during the week of the Super Bowl is unbelievable.

This article was originally published at To read the article in its entirety, click here.

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